Gen Z Insights
Original research from inside the feed.
Real-world analysis from Hatton's database of 500k first-party opt-in customers. What is actually changing, what is hype, and what to do about it.
The 1.3 Second Decision: How Gen Z Buys in 2026
Why the old funnel is dead, what replaced it, and how to win the only second that matters.
From Attention Seeking to Intention Seeking
The biggest behavioural shift since mobile. Why Gen Z now actively filters for substance, and how to be on the right side of the filter.
Why Gen Z Trusts Creators More Than Brands. And What to Do About It.
The trust gap is not new. The size of it is. A practical framework for borrowing creator credibility without buying it cheaply.
The Real Numbers Behind Social Commerce in Australia
Social commerce gets hyped every quarter. Here is what is actually happening in the Australian Gen Z market, and where the money is being left on the table.
The Authenticity Paradox: Why Gen Z Calls Brands Fake Even When They Are Not
The word authentic has been overused into uselessness. Here is the more useful question Gen Z is actually asking, and how to answer it.