Hatton Agency — Australia's #1 Gen Z Growth Agency, Sydney

Hatton is a Sydney-based growth marketing agency specialising in Gen Z audiences. We hold the largest first-party Gen Z opt-in database in Australia, segmented by values, interests and behaviours. Built by operators with 15+ years in hospitality, nightlife and youth marketing.

What does Hatton Agency do?

Hatton is a Sydney-based Gen Z growth agency delivering Gen Z Strategy, Content Creation, Social Media Management and Performance Marketing, all powered by the largest first-party Gen Z opt-in database in Australia. Creator and influencer partnerships are delivered within Social Media Management.

Where is Hatton Agency based?

Hatton Agency is based in Sydney, Australia. Our office is at Suite W3.D1A, Level 3, Building 2, 75 O'Riordan Street, Alexandria NSW 2015. We work with clients across Sydney, Melbourne, Brisbane and nationally.

Who are Hatton Agency's clients?

Hatton works with leading brands targeting Gen Z, including Red Bull (4 million cans sold across Australian music festivals), Optus (2,000 SIM cards activated in 3 months), ivy Sydney (100,000 ticket sales over 12 months), Suntory -196, and Merivale.

How is Hatton different from other Sydney marketing agencies?

Hatton is built by operators with 15+ years running events, venues and Gen Z brands. We own a first-party Gen Z opt-in database with hundreds of thousands of segmented contacts. Every campaign is tied to commercial outcomes — tickets, sign-ups and sales — not vanity metrics.

How do I get a free Gen Z Growth Audit?

You can request a free Gen Z Growth Audit at audit.hatton.agency. We analyse your brand's opportunity with Gen Z, identify gap areas, and provide custom insights from our Gen Z database. No lock-in, no obligation.

What industries does Hatton specialise in?

Hatton specialises in hospitality, nightlife, events, festivals, FMCG (food and beverage), telco, fashion and lifestyle brands targeting Gen Z and millennial audiences.

Our Services

Contact Hatton

Hatton Agency
Suite W3.D1A, Level 3, Building 2
75 O'Riordan Street
Alexandria NSW 2015
Australia
Email: hello@hatton.agency
Web: hatton.agency

Australia's #1 Gen Z Growth Agency

8 brands at a time · 2 spots left

We don't just understand Gen Z. We move them.

Hatton helps brands win with Gen Z through strategy, content creation, social media management and performance marketing — all powered by Australia's largest first-party Gen Z audience database.

Get Your Free Audit Get the Gen Z Playbook

Trusted by

Red BullMerivaleOptusSamsungSuntory -196+ 100 brands

The largest & most comprehensive
Gen Z database in Australia.

Hundreds of thousands of first-party opt-ins
Real-time insights & trends
Behavioural data that drives action
Segmented by values, interests & behaviours

Built over 15 years · Updated daily

The Gen Z Marketing Playbook by Hatton Agency

Gen Z Insights

Original research
from inside the feed.

The 1.3 Second Decision: How Gen Z Buys in 2026
Attention5 min read

The 1.3 Second Decision: How Gen Z Buys in 2026

Read →

What We Do

Everything your brand needs to win with Gen Z.

We develop the strategy, create the content, manage your social channels and scale what works through performance marketing.

Gen Z Strategy

Audience-first strategies built on data, culture and real human insight.

Content Creation

Platform-native campaign creative and always-on social content designed to connect, convert and be shared.

Social Media Management

Channel strategy, publishing, community management and creator and influencer partnerships that build momentum.

Performance Marketing

Paid social, media buying, creative testing, analytics and optimisation that drive measurable ROI.

Trusted by leading brands

Red Bull
Merivale
Bacardi
Optus
Samsung
SikSilk
Suntory -196

Proof That We Deliver

Real results. Real impact. With Gen Z.

Beverage
→

Red Bull

4M
Cans sold across AU music festivals
2x
Activations in 24 months
Hospitality
→

ivy

100k
Ticket sales
12 mo
Campaign window
Telco
→

Optus

2,000
SIM cards activated
3 mo
Campaign window
Ready when you are

Stop guessing.
Start winning Gen Z.

Free 15 minute audit of your current Gen Z strategy. Real data. Real recommendations. Zero fluff.

Book Free Audit Get the Gen Z Playbook

Gen Z Insights

Original research from inside the feed.

View all insights
Attention

The 1.3 Second Decision: How Gen Z Buys in 2026

Why the old funnel is dead, what replaced it, and how to win the only second that matters.

5 min readRead →
Behaviour

From Attention Seeking to Intention Seeking

The biggest behavioural shift since mobile. Why Gen Z now actively filters for substance, and how to be on the right side of the filter.

4 min readRead →
Creators

Why Gen Z Trusts Creators More Than Brands. And What to Do About It.

The trust gap is not new. The size of it is. A practical framework for borrowing creator credibility without buying it cheaply.

6 min readRead →

Commerce

The Real Numbers Behind Social Commerce in Australia

Read → 5 min

Brand

The Authenticity Paradox: Why Gen Z Calls Brands Fake Even When They Are Not

Read → 4 min

Why We're Different

We're part of Gen Z's world. Not just in it.

Our proprietary Gen Z database gives us a direct line to what matters most to them, so your brand shows up in the right place, at the right time, in the right way.

Culture First

We live in the venues, feeds, and group chats. Real signal, not focus groups.

Data Driven

First-party opt-ins, segmented by values + behaviour. No guesswork in the brief.

Results Focused

Tied to tickets, sign-ups and sales — not vanity metrics. Every campaign has a number.

15 years of winning with Gen Z.

Built from the inside out. We've been embedded in Gen Z culture since before it had a name — running the venues, building the audiences, and shipping the campaigns that move them.

Free for a Limited Time

Get your free Gen Z Growth Audit.

We'll analyse your brand's opportunity with Gen Z and show you exactly where to grow.

  • Custom insights from our Gen Z database
  • Gap analysis & opportunity areas
  • Recommendations to drive real growth
  • No lock in. No obligation.